About Houseplant Resource Center

Practical plant care, thoughtfully developed products, and real help from real people.

Since 2017, we've helped hundreds of thousands of people cut through the confusion of plant care with practical, reliable guidance and products designed around real plant-care problems.

Real-world experience from thousands of plant owners

Products developed around real plant-care problems and customer feedback

A team of plant lovers and problem solvers behind every guide

90-Day Happy Plant Guarantee on every product

Houseplant Resource Center By the Numbers

2017

Helping plant owners since 2017

30+

Plant care products

100,000+

Products sold annually

250,000+

Happy plant parents

21,000+

Email subscribers

1,000+

five-star reviews across platforms

90-Day

Happy Plant Guarantee

800+

plant-care articles, guides and educational resources

Our Story

Houseplant Resource Center began in 2017, when founder Claire Akin created a dedicated resource for fiddle leaf fig care. Claire shared practical guides and videos and built communities where plant owners could find clear answers, learn from one another, and feel more confident caring for their plants.

High-quality products became part of the mission soon afterward. HRC developed Fiddle Leaf Fig Plant Food and Potting Soil to give plant owners dependable solutions created for the problems they were trying to solve. HRC soon expanded the same practical approach across more houseplants, with a growing collection of plant-care resources, thoughtfully developed products, vibrant communities of plant lovers, and real customer support.

In 2024, Molly Miranda became the owner of HRC and is continuing to build on the foundation Claire created.

Since then, my small team and I have continued building on the company's original roots by developing and improving products, listening closely to customers, and offering practical, human support.

Our mission remains simple: to make plant care easier, less confusing, and more joyful. Whether you're watching a video, joining a community, choosing a product, or reaching out for help, we want you to have the clear guidance, high-quality products, and real support you need to grow healthier plants—and feel confident throughout the process. We believe healthier plants can make a home feel more alive—and give the people caring for them more confidence every day.

How We Think About Plant Care

Observe first.

Healthy plants come from paying attention. We help you understand what your plant is telling you.

Keep it simple.

You don't need a complicated routine. Consistency and small wins lead to big results.

Healthy roots, healthy plants.

Strong roots solve many problems. We focus on building the foundation first.

Progress, not perfection.

Every plant and plant parent has off days. We're here to help you keep growing.

How We Create What We Share and Sell

We create our guidance and products around what plant owners actually need. That means combining hands-on experience with trusted information and paying close attention to customer questions and feedback.

We start with real life

The questions people ask us—and the problems they run into at home—help us decide what to write about, what to make, and what to improve.

We do our homework

We look at trusted plant-care information, draw on hands-on experience, and bring in knowledgeable product partners when we need them.

We keep listening

We pay attention to what works, what doesn't, and what could be clearer, then update our guidance and improve our products over time.

Meet Molly

Hi, I'm Molly, the owner of Houseplant Resource Center. I'm proud to carry forward what Claire started while helping the business grow into a broader home for plant care.

I believe plants can change the way a home feels. They bring life and beauty into our spaces, and caring for them can bring joy and a real sense of accomplishment to ordinary days. I want more people to experience that—without feeling that plant care has to be complicated or intimidating.

I work closely with our small team on the products we develop, the guidance we share, and the customer questions we answer. I want HRC to feel like the knowledgeable plant friend you can actually reach: practical, encouraging, honest about what we know, and genuinely invested in helping you succeed.

We're on a mission to bring more joy and confidence into daily life by helping the plants in your home thrive. I'm glad you're here, and I hope HRC helps you enjoy your plants—and your home—a little more every day.

The Team Behind HRC

We're a small team. Between us - and with trusted formulation, manufacturing, and specialist partners - we develop and improve products, answer customer questions, and turn what we learn into clear, straightforward plant-care guidance.